Sales and marketing are often seen as separate entities. Marketing churns out leads, while sales is responsible for working the leads and closing deals. Unfortunately, these teams are not always aligned, in fact Gartner found only 19% of organizations have achieved true sales and marketing alignment. Why is Sales and Marketing Alignment Crucial? Imagine a […]
Why now is the time to implement a CRM solution. It is proven that businesses who make investments during economic downturns regain pre-recession growth rates. Harvard Business Review did a study on this called “Roaring Out of Recession” A few of the study’s findings: Firms that cut costs faster and deeper than rivals don’t necessarily […]
Selecting the best CRM tool for your business can be a challenging process. Get it right and your chance of success goes up significantly. CRM or Customer Relationship Management is essentially a business software that helps individuals and teams maximize their productivity by improving customer communications and marketing/sales/customer service effectiveness overall. Primarily, CRM is a […]
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